A beautiful CRM,
or the whole firm?
Attio is a flexible, beautifully built CRM that teams shape around the way they work. TenthAvenue is built for firms that raise capital and operate real estate: the CRM plus texting and calling, e-signature, scheduling, payments, underwriting and the raise itself, on one record and one plan. Here is the honest side by side.
A 10-person team, at list prices
- Attio Plus, which holds up to 10 seats: 10 seats × $35 = $350/mo, billed annually1
- Attio Pro, where call recording and sequences start: 10 seats × $79 = $790/mo, billed annually1
- 10 seats
- 25,000 emails / mo
- $15 of TAC every month, enough for about 500 texts, or 300 call minutes, or 15 hours of meeting notes, or 171 AI email drafts. Mix them as you like.
- 2 texting + calling numbers
Phone texting and calling, e-signature, payments and raise management are not among the features Attio lists on its plans.
Attio figures are its published list prices in US dollars as of October 2026, and they change with configuration and location; check Attio’s pricing page for yours. Attio is a trademark of its owner, which is not affiliated with TenthAvenue.
The Attio column is as of October 2026, from Attio’s own public pages.
| Capability | Attio | TenthAvenue |
|---|---|---|
| Plans and pricing | ||
| How you're billed | Per user: Plus is $35 and Pro $79 a user each month billed annually, or $44 and $99 billed monthly. A Free plan covers up to 3 seats, and Enterprise is priced on request.1 | One price per plan, and one balance for what you use. Seats, email volume and every core module come with the plan. Texts, calls, meeting notes and AI draw from TAC, short for TenthAvenue Credits: one balance in dollars that every paid plan adds to each month. |
| Seats | Free holds up to 3 seats and Plus up to 10; Pro and Enterprise have no cap. The paid plans are priced per user.1 | Seats come with the plan: 1 seat on Free, 2 on Small Cap, 10 on Mid Cap and unlimited on Large Cap, at one price for the plan however many of them you fill. |
| AI and credits | AI features and workflows draw on credits included with each plan; more workspace credits are sold monthly, from 5,000 credits for $70 a month billed annually.1 | AI on every plan, paid from TAC: emails drafted in your brand, meeting recaps, call summaries, dashboards you describe in plain words, and offering memos, charged by what each request actually uses. |
| Free trial | A 14-day trial of the Pro plan.1 | 15 days of the full platform, no card required. The trial carries the seats of the plan you pick. If you do not subscribe, the workspace moves to the Free plan and nothing is deleted. |
| CRM and automation | ||
| Records | A flexible data model you shape yourself, with objects capped by plan (3 on Free, 5 on Plus, 12 on Pro), automatic enrichment and relationship insights from your email and calendar.1 | Contacts, companies and deals on one record card, with inline editing, custom fields, saved views, a data health score, duplicate merge, and tables that update live for the whole team. |
| Automations | Workflows on every plan, running on credits; email sequences start on Pro.1 | On every plan: 35 triggers across every module, 19 actions, wait steps that turn any automation into a drip, conditions that read like sentences, and a gallery of ready-made recipes. |
| Email and calendar sync on every plan (1 account a user on Free and Plus, 2 on Pro), with sending capped at 200 emails a month on Free and 1,000 on Plus.1 | Outlook connects today; Gmail is coming soon. Connected mail threads onto the right contact, and you write from your own mailbox, one email at a time or up to 50 personal emails in a batch. | |
| Reaching people | ||
| Texting and calling | Phone texting and calling are not among the features Attio lists on its plans.1 | Ping is built in: text and call from your own carrier-registered business numbers, in the browser and on your phone. Calls can show your business name, recordings play a consent announcement, and AI transcripts and summaries are part of the per-minute price. |
| Scheduling | Through apps in Attio's directory, such as a Calendly integration that syncs bookings into the CRM.3 | Meridian is built in: branded booking pages on your live Google or Microsoft calendar, Zoom links, collective and round-robin team meetings with weighting and owner-sticky routing, routing forms, email and text reminders, paid bookings, and every booking saved to the contact. |
| Meeting notes | Call Intelligence records and summarizes your video meetings, on Pro and Enterprise.2,1 | An AI notetaker joins your Zoom, Google Meet and Teams calls, then files the transcript, summary, action items and a drafted follow-up email on the contact and the deal. |
| Closing and getting paid | ||
| E-signature | Not among the features Attio lists on its plans.1 | Ink is built in: up to 20 signers on any PDF, in order or all at once, an emailed code before every signature, an audit trail and a completion certificate. No per-document fees. |
| Payments | Not among the features Attio lists on its plans.1 | Collect is built in: quotes that convert to invoices, card and ACH payments through Stripe, payment plans, subscriptions, payment links, and QuickBooks Online and Xero sync. |
| Capital raising and real estate | ||
| Deal underwriting | Not among the features Attio lists on its plans.1 | Caliper: drop in the rent roll, T12 and offering memo and the model fills itself, every figure cited to the page it came from, with live dials, real LP and GP waterfalls, sensitivity, branded PDF memos and Excel exports. |
| Raising capital | Not among the features Attio lists on its plans.1 | TenthYards: branded offering pages, an investor funnel from interested to funded, real KYC and accreditation, prefilled subscription documents signed through Ink, distributions with tier-by-tier proof, and an investor portal behind two-factor sign-in. TenthYards is its own subscription on top of any plan. |
| Apps and your data | ||
| Mobile apps | Attio has apps for iPhone and Android.5,6 | Native apps for iPhone, iPad and Android: texting and calling on your business line, plus your contacts, deals, tasks and dashboards wherever you are. |
| Moving over | Any Attio view exports as a CSV file, with every visible column.4 | CSV and Excel import with column matching, custom fields created on the fly, owner assignment, duplicate handling, and a 24-hour undo on a bulk cleanup of up to 5,000 records. Everyone you bring in lands on a list you can find. |
Where Attio shines.
Attio is one of the most beautifully designed CRMs available: you model your own objects, records enrich themselves, and your email and calendar build the relationship picture for you.1
Workflows run on every plan, including Free, and teams that live in email get a CRM they can shape without a consultant.1
Why firms switch.
The rest of the firm, on the same record
Texts, calls, signed documents, bookings, invoices, underwriting and investor commitments land on the same contact and deal as your email, so the CRM holds the whole relationship, not just the inbox.
A price that does not count heads
Seats come with the plan. Bringing the analyst or the investor-relations hire into the workspace does not add a line to the bill.
Built for raising capital
Caliper underwrites the deal from the documents, and TenthYards takes the frozen model into a raise with investor onboarding, subscription documents and distributions.
Moving from Attio is an export and an import.
Export your People, Companies and lists from Attio as CSV files, then bring them in with the importer: columns match themselves, missing custom fields are created as you go, duplicates are matched by email and phone, and a bulk cleanup of up to 5,000 records can be undone for 24 hours. Everyone you bring in lands on a list, so you can find them.
Questions, answered straight.
Can I bring my Attio data over?
Yes. Export each view you want from Attio as a CSV file and import it here. Contacts, companies and deals each have an importer that matches your columns, creates the custom fields you are missing, and handles duplicates by email and phone.
Attio is free for a small team. Why look at TenthAvenue?
If a flexible CRM is all you need, Attio's Free plan is a fair place to start, and TenthAvenue has a Free plan too. TenthAvenue is for firms that also need texting and calling, e-signature, scheduling, payments, underwriting and investor onboarding on the same record, with the seats included in the plan.
Is every feature really on every plan?
Yes, with one exception. Free includes the same core modules as Large Cap, and plans differ only in capacity: seats, email volume, phone numbers, and monthly TAC (the credits that pay for texts, calls, meeting notes and AI). You will never hit a paywall in front of a core feature. The exception is TenthYards, the capital-raising module: it runs on regulated banking, KYC, and accreditation rails that carry real per-investor costs, so it's a separate subscription with pricing announced soon.
Does TenthAvenue connect my Gmail?
Outlook mailboxes connect today. Gmail mailbox sync is built and waiting on Google's app review, so it is coming soon. Signing in with Google already works.
Is there a mobile app?
Yes. Native apps for iPhone and iPad are on the App Store, and the Android app is on Google Play, with texting and calling on your business line.
How does the trial work?
Fifteen days of the full platform, no card required, with the seats of the plan you pick so your whole team can try it together. If you do not subscribe, the workspace moves to the Free plan and nothing is deleted.
Where these facts come from
Every Attio fact on this page comes from Attio’s own public pages, read on October 10, 2026. If something has changed, tell us and we will correct it.
- Attio plans and pricing (attio.com)
- Attio Help Center: Recording calls with Attio (attio.com)
- Attio app directory: Calendly integration (attio.com)
- Attio Help Center: Export lists and views (attio.com)
- Attio on the App Store (linked from attio.com) (apps.apple.com)
- Attio on Google Play (linked from attio.com) (play.google.com)